Online Versus Traditional / Offline Shopping The Parents...

Title A Comparative Study on the Reasons/Motives that determine the decision to engage in Online versus Traditional/Offline Shopping: The Parents Perspective 1. Introduction Dating back twenty years shopping experiences and methods have evolved; this may be influenced by the evolution of the World Wide Web through the introduction of technology to the shopping experience. This evolution coupled with lifestyle changes has allowed shoppers to rely on a number of retail formats to meet their shopping needs, (Scott, 2001; Nicholson et al, 2002 as cited in, Gehrt and Yan 2004).This gives the people the opportunity to choose how they shop, as the internet now allows people to do research on products they want to purchase before completing a transaction, (Rayner, 2013). Traditional shops evolving to online shops has become a trend, this is seen in how stores like Argos, Boots and John Lewis have integrated to online services, The way individuals prefer to shop nowadays may be of influence. Hsiao (2009) states how shopping habits have changed from traditional to online shopping. Studies have been conducted over the years with the aim to determine the patterns, attitudes, factors and influences of consumer behaviour on online/traditional shopping, for example (Gong, Stump Maddox, 2013; Hand et al., 2009; Jayawardhena, 2004). 1.1 Gap Studies have been implemented to determine and examine the reasons/motives on decisions made between online/traditional shopping in diverse sampleShow MoreRelatedSocial Media s Impact On Society1515 Words   |  7 Pagesconveying messages regarding sex, drugs, and violence. The interaction with people across the world has become as simple as pressing a button. Our social realm in which our children live in today has evolved into something far different than what our parents or even grandparents faced during their childhood. Over the past years, social media truly has become something much more than just the typical esoteric jumble of technologies, but instead has driven contemporary culture offering sites and servicesRead MoreDell Company Analysis for E-Marketing12709 Words   |  51 Pages2012 EXECUTIVE SUMMARY This report analyzes Dell Inc.’s online strategies by using the concepts and terminology of E-Marketing. It identifies the online strategies of Dell Inc. by study into related articles and also press release by the company. The online strategies of the company were being studied from the overview of its internet properties and marketing implications which examined the company’s official website from its online content, properties and also the design of the website and itsRead MoreThe Impact of the Internet on Market Structure8084 Words   |  33 Pagesdiscount brokerage, operating at $66 (1), with an estimated 12 to 14 million discount brokerage accounts, and 40 to 45 million full-service brokerage accounts. By that time online trading was increasing, reaching 3 million online accounts, with around 60 firms offering online brokerage services at prices as low as $7.95. In the online segment a price war was taking place, as shown in Table 1. (1) Costs for a 200 share trade of a $20 stock. We thank Rafael Andreu and Joan Enric Ricart for their commentsRead MoreChannel Conflict When Adding Internet Channel on Existing Store Based Retailer23250 Words   |  93 Pagesalso would like to thank, my professor in Athens, Yannis Megaloeconomou, because of his guidance and encouragement to finish my degree despite of the problems I faced the last three years (professional and health). Finally, I wanted to thank my parents for their support and for their insistence in urging me to finish my studies despite of the extreme overloading I had to cope in my job the last years. Especially, I thank my father whom I admire on a great level and who unconditionally plays a significantRead MoreMarketing and E-commerce Business65852 Words   |  264 PagesCharts Its Mobile Trajectory CHAPTER 5 E-COMMERCE SECURITY AND PAYMENT SYSTEMS Opening Case: Cyberwar: MAD 2.0 Insight on Business: We Are Legion Insight on Technology: Think Your Smartphone Is Secure? Insight on Society: Bitcoin Case Study: Online Payment Marketplace: Goat Rodeo CHAPTER 6 E-COMMERCE MARKETING AND ADVERTISING CONCEPTS Opening Case: Video Ads: Shoot, Click, Buy Insight on Business: Are the Very Rich Different From You and Me? Insight on Technology: The Long Tail: Big HitsRead MoreUnderstanding Marketing Management16709 Words   |  67 Pagesaccomplish two very different goals: expand the electorate via broader messages while targeting very specific audiences. Multimedia tactics combined offline and online media, as well as free and paid media. When research showed that the more voters learned about Obama, the more they identified with him, the campaign added long-form videos to traditional print, broadcast, and outdoor ads. The Obama team—aided by its agency GMMB—also put the Internet at the heart of the campaign, letting it serve asRead MoreFACEBOOK case study Essay11495 Words   |  46 Pagesauthors. The authors thank Andrea Meyer for her editorial assistance and invaluable case writing guidance.  © by Rothaermel and Taylor, 2015. 2 Facebook Final PDF to printer Facebook (in 2013): Will Wall Street Hit the â€Å"Like† Button? fee; traditional banner and skyscraper advertisements. But the method could not be a drastic diversion to the user. As Sandberg considered Zuckerberg’s question, she knew that no matter what, it would always be a hard sell to him. At the same time, Facebook’s investorsRead MoreIct and Ebusiness Retail Industry88499 Words   |  354 Pagesfindings about e-procurement and SCM include: e-Procurement: Retailers representing more than 50% of the sector s employment order at least some of their goods online. The Sectoral e-Business Watch estimates the total share of goods ordered online ( in those companies that procure online) at about 25-30%the average share of goods procured online has increased by 10-15 percentage points compared to 2003. SCM systems: Advanced software systems specifically for SCM are still not widely diffused (about 20%Read MoreMarketing Discussion15807 Words   |  64 Pagescreates needs and wants that did not exist before. According to these critics, marketers encourage consumers to spend more money than they should on goods and services they really do not need. Take a position: Marketing shapes consumer needs and wants versus marketing merely reflects the needs and wants of con sumers. MY OPINION:Pro: With the vast amount of information available to marketers today and the emphasis on relational marketing, marketers are in more of a position to suggest needs and wants toRead MoreSocial Media Business Model Analysis - Case Tencent, Facebook, and Myspace34799 Words   |  140 Pagespopular presently, the amount of social media users is growing dramatically, and the monetization of social media has been discussed in publications but not in details. Nowadays, the most frequently used approach to make money for social media is online advertising. However, the successful company like Tencent proves other potentials of monetization. Because the business model is critical to make profit for a company, a company’s financial performance could be better achieved when it has a good business